Simple Facts about Google Pagerank

Even though its been around a while, the term PageRank still gets people a little confused. We've decided to knock up a simple post to help clear things up.

Lets start with a video from Google's Matt Cutts with Facts about Google PageRank updates

To summarize,

• PageRank is Google's opinion of the reputation of a page.
• For Google, PageRank of a page is continously updated - us common folks do not see or know this value.
• The Google Toolbar PageRank that we do see are updated every three to four months

How to Check for Fake Toolbar PageRank

The simplest way to verify that a page's toolbar pagerank hasn't been fake by using redirects is by using Google’s info operator

In Google's search box, type: info:www.example.com and you will see a result.

If the URL in the result does not match the one you are checking then it may raise a red flag.